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The web site states the following, "Address New Berlin, WI 53151." I noticed that the web page also stated " Call for more Information! We can add lighting to any room in your house! Electrical Contractor Serving New Berlin and Southeastern Wisconsin." They also said " Is owned by Dale Resch and has been servicing Southeastern Wisconsin. With over 35 years of experience. Dale and the CK team take pride in answering your needs by providing quality service at a reasonable price. We Can Add Lighting to Any Room in Your House! Our electricians offer a full range of electrical services." The meta header had electricians as the first optimized keyword. This keyword is followed by electrical, wiring, and lighting which isn't as important as electricians. The other words c-kelectric.com uses is experienced. wisconsin is included and might not be understood by search crawlers.